IOM Advisory advises the shareholders of GeHo Group on a majority sale to KKA Partners
GeHo Nahrungsmittel GmbH
KKA Partners
Parties involved
Food & Beverage
Sector
Sell-side Advisory
Type of transaction
GeHo Group, based in Straelen, is an internationally renowned food wholesaler specializing in confectionery and baked goods for the vending machine industry.
The group combines numerous iconic brands, including Willis, Space, Boom and Tradition. Since its foundation over 35 years ago, GeHo Group has been a leading full-service provider and first point of contact for vending machine operators, constantly setting new standards with the continuous development of its own cake products.
By expanding its shareholder base through the sale of a majority stake, the group gains valuable experience and expertise to successfully implement its ambitious growth targets in the coming years.
IOM Advisory exclusively advised the GeHo Group on the sale of a majority stake to the financial investor KKA Partners. After a selective approach of suitable candidates, KKA emerged as the ideal partner to help the Group enter a new chapter of growth. The transaction demonstrates IOM's extensive network and expertise in the food sector and its ability to find optimal and value-enhancing solutions for clients.
The GeHo Group has been supported and advised by IOM Advisory for many years. In recent years, the team around Philipp Elsen has supported us in preparing for the sale of the majority of our shares and identifying the optimal partner for the next steps of our company. With their expertise, clear communication and pragmatic solutions, they have made the entire process goal-oriented and always put our personal concerns first. We are grateful for the competent and professional advice from IOM Advisory and look forward to the next steps together with KKA!
Willem-Hubert Holthuijsen
Shareholder & CEO, GeHo Nahrungsmittel GmbH
